
Client: Louise Roe
TV Presenter and Fashion Expert, Louise Roe, has been one busy girl! Not only has she taken on the role as fairy-godmother for Plain Jane’s, helping them realise their potential on her new MTV series starting tonight (Weds 19th October) at 8pm, she has also designed and created her own range for Stylistpick.com.
For those of you who haven’t seen Louise on the American series of ‘Plain Jane’ on MTV, this is a make-over show that sees girls with little confidence or style, being given an entire head to toe transformation. This involves the plain Jane not just getting a brand new stylish wardrobe but also dating tips and confidence building techniques that sees them conquer their biggest fears. Every Plain Jane has a secret crush and at the end of each episode we watch as the girl surprises her unsuspecting crush with her foxy new look and reveals her true feelings in a beautiful European destination. Louise is proud to be fronting this exciting new show: “This show is real, raw, honest, and genuine. The journey these women go on is pretty incredible, and it involves them finding an inner confidence and self-belief. It¹s a lot more than just going shopping.”
In addition to Louise fronting MTV’s latest commission, Stylistpick.com has enlisted Louise who also acts as one of their impressive team of fashion experts, to create an exclusive AW11 capsule collection. Louise is collaborating with the brand alongside Cheryl Cole who was recently unveiled as fronting her own shoe collection for the brand in time for Christmas 2011. Designing her own collection is a dream come true for Louise: “Designing my own shoe and jewellery collection for Stylistpick has been the most amazing, surreal experience, I still pinch myself when I see the pieces in the flesh! I wanted to bring bright colour into winter’s wardrobe and I’m obsessed with orange at the moment, so creating the Rio heel was probably my favourite part of all. Chunky, boho rings and statement cuffs are trans-seasonal pieces that will amp up an outfit right through from Autumn to Spring. I hope the stylistpick.com customers love it as much as I do!”
Check out Louise Roe’s exclusive collection with Stylistpick www.stylistpick.com available now and tune in to watch Plain Jane when it airs tonight at 8pm on MTV.
All enquiries regarding Louise Roe to be directed to Kirsty Williams (JavaScript must be enabled to view this email address)
For all sample requests for Louise’s collection please contact Kat Hackethal at Stylistpick (JavaScript must be enabled to view this email address)
Louise Roe is Represented by Kirsty Williams
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